Leonidas: video marketing strategy


Truffles, orangettes, pralines, gianduja … and many more! We’re discovering an infinity of chocolates thanks to one of our clients: the Leonidas chocolate shop. With its stores in Palma and Manacor, Leonidas is a brand based on tradition. One of our great challenges was to give more visibility to this chocolate shop on the internet.

The first step of this process was to produce our client’s introduction: a corporate video of a few minutes about the chocolate shops.

The second step was to develop an attractive website with an innovative design and to create an online store from scratch. The chocolates were the protagonists of a photoshoot we organized in the Leonidas shop. Now, these photos feed the Leonidas Palma and Manacor online store (product photos).

The third step was to produce content for the social networks of the stores, following a video marketing strategy. 360 photographs, motion graphics and one-minute spots are some of the tools we used to increase the visibility of Leonidas on the networks.